Korean Importer Support > Highlights
American Quarter Horse Western Riding School / Unjusan Equestrian Park, Yeongcheon City, Gyeongbuk Province, South Korea June 7 – July 3, 2018
The ‘American Quarter Horse Western Riding School’ co-organized by ATO Seoul and the Korean Quarter Horse Association (KQHA) kicked off on June 7. This four week program, led by two professional American trainers from Wild Horsemanship Center, Ocala, FL, will provide leaders of the local quarter horse industry with in-depth, hands-on training on western riding skills. KQHA represents breeders and riding farms of quarter horses in Gyeongbuk province, South Korea who are committed to developing the recreational riding industry based on American quarter horses and western riding fundamentals. The knowledge, skills, and experiences gained by KQHA leaders under this training will be an important stepping stone for KQHA and the local recreational riding industry to support additional export opportunities for American quarter horses in Korea.
U.S. Food Products Showcased at Seoul Food & Hotel Show 2018, KINTEX, May 1-4, 2018
About 40 American companies and trade associations comprising the largest pavilion within the International Hall represented a wide range of products in Korea’s biggest international food and agriculture show, Seoul Food & Hotel 2018. It is clear that renewed enthusiasm for agricultural trade between the United States and Korea is due in large part to the Korea--U.S. Free Trade agreement (KORUS FTA) implemented on March 15, 2012. In its sixth year of implementation, the KORUS FTA has eliminated or reduced duties on many American food products leading to U.S. exports of high-value, consumer oriented products to Korea reaching a record $4.3 billion in 2017. U.S. exhibitors represented a wide array of products including snack foods, beverage products, dairy products, meat and processed meat products, cooking oils, sauces, and desserts. Exhibitors reported making on-site sales of $3.1 million and many quality contacts. In addition, expected sales during the next 12 months totaling $5.9 million were preliminarily reported. For more information on export opportunities to United States’ 5th largest market please visit ATO Seoul Home Page(KORUS FTA).
Great American Craft Beer Showcase @ Seoul Int’l Wines & Spirits Expo 2018
In partnership with the Brewers Association (BA), ATO Seoul presented the ‘Great American Craft Beer Showcase’ booth at the Seoul International Wines & Spirits Expo 2018. A total of 21 American craft breweries participated in the booth, including 4 new-to-market breweries, offering an opportunity for the Korean craft beer trade and opinion leaders to experience the quality, value, and diversity of premium beer that the American craft beer industry has to offer. During two days of exhibition, over 1,000 target trade audience visited the booth. Additionally, the ‘Great American Craft Beer Seminar’ that BA presented during the show provided 50 attendees from the Korean beer and alcohol beverage industry with up-to-date information about the American craft beer industry trends and food-beer pairing ideas. Evaluation surveys indicated that the activity generated over 100 serious contacts with target Korean buyers and would bring over $100,000 of new sales of the participating American craft beers within the next 12 months. In addition, two of the new-to-market American craft breweries that participated are likely to develop Korean import distribution partners soon (launching export value estimated at $40,000).