Korean Importer Support > Highlights
American Quarter Horse Western Riding School, March 18 – April 12, 2019
The second year ‘American Quarter Horse Western Riding School’, co-organized by ATO Seoul and the Korea Quarter Horse Association (KQHA), took place from March 18-April 12 and provided leaders of the local quarter horse industry with in-depth, hands-on training on western horsemanship and riding skills. Following the program launch in 2018, the school this year was again a four-week program led by two professional American trainers from the Wild Horsemanship Center, Reddick, FL. The knowledge, skills, and experiences gained by KQHA leaders under this training will provide an important stepping-stone for KQHA to further evolve, while supporting additional export opportunities for American quarter horses for the recreational horse riding industry emerging in Korea. KQHA is planning to import additional stud stallions and breeding mares, which is likely to generate $500,000 of new export opportunities for American quarter horse industry within the next three years.
Korean Pet Food Buyer Delegation to 2019 Global Pet Expo, Orlando, FL, March 19-22
ATO Seoul organized a delegation of Korean pet food buyers to the Global Pet Expo 2019 held in Orlando, Florida. The delegation included twelve buyers from five retailers and trading companies. Global Pet Expo, hosted by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA), is one of pet industry’s largest trade shows introducing new and innovative pet products on the market. Through the trade show, Korean buyers were able to improve their understanding on US pet food brands, products, high standards, and build relationship with industry stakeholders. Moreover, though retail market tours arranged by ATO, buyers were able to enhance their understanding on consumer trends in pet food. As a result of this buying mission, the participants successfully conducted 176 business meetings with American pet food suppliers and estimated around $2.8 million in sales within the next 12 months.
Great American Craft Beer Showcase Seoul @ Korea Int’l Beer Expo (KIBEX) 2019
In partnership with the Brewers Association (BA), ATO Seoul presented the ‘Great American Craft Beer Showcase’ booth at the Korea International Beer Expo 2019. A total of 36 American craft breweries exhibited in the booth, including 6 new-to-market breweries, offering an opportunity for the Korean craft beer trade and opinion leaders to experience the quality, value, and diversity of premium beer that the American craft beer industry has to offer. During three days of exhibition, over 2,000 target audience visited the booth. Additionally, the ‘Great American Craft Beer Seminar’ that BA presented during the show provided 45 Korean beer industry professionals with up-to-date information about American craft beer industry. Evaluation survey right after the show indicated that the activity generated over 200 serious contacts with target Korean buyers and would bring $250,000 of new sales to the breweries that are already shipping to Korea within the next 12 months. In addition, two of the new-to-market breweries reportedly identified Korean import distribution partners during the show, which is likely to generate $40,000 of launching sales in 2019.