Korean Importer Support > Beer Ingredient
Craft Beer Ingredient Project
ATO Seoul carried out its first ever beer ingredient promotion in September/October 2020. ATO Seoul recruited six local craft breweries and provided them with a wide range of U.S. ingredients, such as hops, malts, yeasts, and fruit purees. The participating breweries then brewed six different type of beers using 100% U.S. ingredients. These new beers were then introduced to consumers across Korea and the recipes were distributed to a wide range of craft breweries. The project beers included trending beers such as hazy IPA and hazy pale ale, as well as a sour IPA. The craft beer scene in Korea is rapidly growing. ATO Seoul is working to position the United States as the leading supplier of premium beer ingredients in Korea.
Beer Ingredient Project Book