Korean Importer Support > Highlights
Great American Craft Beer Showcase Seoul @ Korea Int’l Beer Expo (KIBEX) 2019
In partnership with the Brewers Association (BA), ATO Seoul presented the ‘Great American Craft Beer Showcase’ booth at the Korea International Beer Expo 2019. A total of 36 American craft breweries exhibited in the booth, including 6 new-to-market breweries, offering an opportunity for the Korean craft beer trade and opinion leaders to experience the quality, value, and diversity of premium beer that the American craft beer industry has to offer. During three days of exhibition, over 2,000 target audience visited the booth. Additionally, the ‘Great American Craft Beer Seminar’ that BA presented during the show provided 45 Korean beer industry professionals with up-to-date information about American craft beer industry. Evaluation survey right after the show indicated that the activity generated over 200 serious contacts with target Korean buyers and would bring $250,000 of new sales to the breweries that are already shipping to Korea within the next 12 months. In addition, two of the new-to-market breweries reportedly identified Korean import distribution partners during the show, which is likely to generate $40,000 of launching sales in 2019.
Korean Processed Organic Food Buyers Delegation to Natural Product Expo West 2019
ATO Seoul brought a delegation of twenty Korean processed organic food buyers to the Natural Product Expo West (NPEW) 2019, March 7-10. The delegation was composed of buyers from large-scale retailers and independent import distributors. Three of the buyers traveled under the sponsorship of the Organic Trade Association and another six buyers traveled on their own expenses. The activity allowed the buyers to generate face-to-face contacts with a large number of American suppliers on the show floor. In addition, educational fieldtrips to local organic grocery stores and premium retail food outlets organized by ATO Seoul during the trip expanded the buyers’ understanding of the organic food supply chain and on-going product trends in the United States. A follow-up survey right after the trip revealed that the activity generated $2,200,000 of on-site purchase agreements and an additional $1,520,000 of potential purchases of American products within the next 12 months.
Busan International Seafood & Fisheries Expo 2018, October 31-November 2
The U.S. Seafood Pavilion in the 16th Busan International Seafood & Fisheries Expo 2018, Oct. 31 – Nov. 2 managed by ATO Seoul and Alaska Seafood Marketing Institute (ASMI) developed over 35 serious trade leads from Korean seafood importers of various U.S. fishery products. ATO Seoul exhibited various U.S. seafood publications and provided information on U.S. seafood suppliers and on U.S. food products in general for Korean buyers. Alaska Seafood Marketing Institute Japan also attended the USA Pavilion along with two companies supplying Alaskan seafood products to Korea: Trident Seafoods and American Seafoods Asia in Tokyo. Business meetings with local importers held in the USA pavilion exhibit space and American food brochures and other materials distributed in the ATO information counter were recognized by visitors as key events for developing business relationships between the two countries. In 2017, the United States was the fifth largest exporter with a market share of 4.7 percent exporting more than $233 million of seafood products to Korea. By value, frozen Alaska Pollack Surimi, live Lobsters, Flatfish, Cod, live Hagfish, Alaska Pollack Roe & Milt, Monkfish, Atka Mackerel, Other Fish Roe & Milt, and Alaska Pollack Fish were the top ten imported species. For more information on the Korean seafood market please read ATO Seoul Seafood Products Annual Report September 2018.