Korean Importer Support > Highlights
Korean Processed Organic Food Buyers Delegation to Natural Product Expo West 2019
ATO Seoul brought a delegation of twenty Korean processed organic food buyers to the Natural Product Expo West (NPEW) 2019, March 7-10. The delegation was composed of buyers from large-scale retailers and independent import distributors. Three of the buyers traveled under the sponsorship of the Organic Trade Association and another six buyers traveled on their own expenses. The activity allowed the buyers to generate face-to-face contacts with a large number of American suppliers on the show floor. In addition, educational fieldtrips to local organic grocery stores and premium retail food outlets organized by ATO Seoul during the trip expanded the buyers’ understanding of the organic food supply chain and on-going product trends in the United States. A follow-up survey right after the trip revealed that the activity generated $2,200,000 of on-site purchase agreements and an additional $1,520,000 of potential purchases of American products within the next 12 months.
Busan International Seafood & Fisheries Expo 2018, October 31-November 2
The U.S. Seafood Pavilion in the 16th Busan International Seafood & Fisheries Expo 2018, Oct. 31 – Nov. 2 managed by ATO Seoul and Alaska Seafood Marketing Institute (ASMI) developed over 35 serious trade leads from Korean seafood importers of various U.S. fishery products. ATO Seoul exhibited various U.S. seafood publications and provided information on U.S. seafood suppliers and on U.S. food products in general for Korean buyers. Alaska Seafood Marketing Institute Japan also attended the USA Pavilion along with two companies supplying Alaskan seafood products to Korea: Trident Seafoods and American Seafoods Asia in Tokyo. Business meetings with local importers held in the USA pavilion exhibit space and American food brochures and other materials distributed in the ATO information counter were recognized by visitors as key events for developing business relationships between the two countries. In 2017, the United States was the fifth largest exporter with a market share of 4.7 percent exporting more than $233 million of seafood products to Korea. By value, frozen Alaska Pollack Surimi, live Lobsters, Flatfish, Cod, live Hagfish, Alaska Pollack Roe & Milt, Monkfish, Atka Mackerel, Other Fish Roe & Milt, and Alaska Pollack Fish were the top ten imported species. For more information on the Korean seafood market please read ATO Seoul Seafood Products Annual Report September 2018.
Korean Fresh Produce Buyers Delegation to 2018 PMA Fresh Summit, Orlando, FL, October 17-20
ATO Seoul organized a delegation of eight Korean fresh produce buyers to the 2018 PMA Fresh Summit, October 17-20. The delegation included buyers from large retail stores, a TV home shopping channel, and a fresh produce distributor. Fresh Summit is the largest event for the global fresh produce and floral supply chain, held annually by the Produce Marketing Association (PMA). ATO leveraged four of the Korean buyers’ participation in Fresh Summit, through PMA’s first time buyers program and arranged field trips to citrus farms and packers, and retail stores to enhance the buyers’ understanding of the American citrus supply chain and consumer trends. The Korean buyers were able to identify the current trend of the fresh produce industry, build relationship with industry stakeholders, and have one-on-one meetings with more than 50 suppliers. As a result, their companies reported $42 million in sales of American fresh produce during the show and estimated an additional $51 million in sales within the next 12 months.