Korean Importer Support   >   Highlights

Highlights

  • Korean Fresh Produce Buyers Delegation to 2019 PMA Fresh Summit, October 16-19

    ATO Seoul organized a delegation of twelve Korean fresh produce buyers to the 2019 PMA Fresh Summit, October 16-19. The delegation included buyers from large retail stores, a department store, an online retailer, and a fresh produce distributor. Fresh Summit is the largest event for the global fresh produce and floral supply chain, held annually by the Produce Marketing Association (PMA). ATO leveraged four of the Korean buyers’ participation in Fresh Summit, through PMA’s first-time buyers program and arranged field trips to farms and packers, farmers markets, and retail stores to enhance the buyers’ understanding of the American fresh produce supply chain and consumer trends. The Korean buyers were able to identify current trends of the fresh produce industry, build relationships with industry stakeholders, and have one-on-one meetings with 119 suppliers. As a result, their companies reported $10.9 million in sales of American fresh produce during the show and estimated an additional $58.0 million in sales within the next 12 months. ATO Seoul organized a delegation of twelve Korean fresh produce buyers to the 2019 PMA Fresh Summit, October 16-19. The delegation included buyers from large retail stores, a department store, an online retailer, and a fresh produce distributor. Fresh Summit is the largest event for the global fresh produce and floral supply chain, held annually by the Produce Marketing Association (PMA). ATO leveraged four of the Korean buyers’ participation in Fresh Summit, through PMA’s first-time buyers program and arranged field trips to farms and packers, farmers markets, and retail stores to enhance the buyers’ understanding of the American fresh produce supply chain and consumer trends. The Korean buyers were able to identify current trends of the fresh produce industry, build relationships with industry stakeholders, and have one-on-one meetings with 119 suppliers. As a result, their companies reported $10.9 million in sales of American fresh produce during the show and estimated an additional $58.0 million in sales within the next 12 months.

  • California Wine Institute Trade Seminar & Tasting Seoul, October 14, 2019

    The California Wine Institute (CWI) held a trade seminar and tasting in Seoul on October 14. Fifty-four California wine brands participated in the event, presenting over 300 different bottles. CWI Vice President for International Marketing in Honore Comfort joined the event, highlighting the importance of the Korean market for U.S. winemakers. U.S. wine exports to Korea totaled $22 million during the first eight months of 2019, up 11.4 percent from last year. Overall wine imports grow 6.3 percent during this period. CWI is planning a range of activities in 2020 to increase awareness in Korea of the quality, value and diversity of wine that California has to offer.

  • American Flower Industry Delegation Visits Seoul, October 6-8, 2019

    Certified American Grown Flower Commission Administrator Dave Pruitt let a delegation of U.S. flower growers to Seoul, Korea on October 6-8. The delegation met with Korean cut flowers import distributors and held a seminar on premium U.S. flowers and foliage. The delegation also toured wholesale and retail supply chains in Seoul to learn about market trends and export opportunities. Korean consumer spending on flowers increased on average 6 percent each year over the last 15 years. Imports of flowers and foliage reached $123 million in 2018, up 14 percent from 2017. The United States is currently a minor supplier, accounting for only 1.2 percent of flower imports in Korea. Importers expressed interest in learning more about premium and specialty U.S. flowers and foliage during the visit.

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Agricultural Trade Office, U.S. Embassy - Seoul
Tel: 82-2-6951-6848 Fax: 82-2-720-7921
Email: atoseoul@state.gov

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