Korean Importer Support > Highlights
Busan International Seafood & Fisheries Expo 2017, November 8~10
The U.S. Seafood Pavilion in the Busan International Seafood & Fisheries Expo 2017, Nov. 8 - 10 managed by ATO Seoul developed over 20 serious trade leads from Korean seafood importers of various U.S. fishery products. ATO Seoul exhibited various U.S. seafood publications of USDA cooperators and state regional trade groups and provided information on U.S. seafood suppliers and on U.S. food products in general for Korean buyers. Business meetings with local importers held in the USA pavilion exhibit space and American food brochures and other materials distributed in the ATO information counter were recognized by visitors as key events for developing business relationships between the two countries. The United States exported more than $227 million of seafood products to Korea in 2016, and this year’s sales as of the third quarter are keeping with last year’s pace. For more information on the Korean seafood market please read ATO Seoul Seafood Products Annual Report September 2017.
Great American Culinary Camp Seoul 2017, September 14, Millennium Hilton Hotel
The Great American Culinary Camp Seoul 2017, co-hosted by ATO Seoul and the Korean Alumni Association of the Culinary Institute of America (KCIA) on September 14 at the Millennium Hilton Hotel Seoul, successfully promoted the value, quality and diversity of American agricultural products to key decision makers of the Korean foodservice industry. A project team of five talented young chefs under KCIA presented an insightful presentation about American restaurant industry trends as well as 16 inspiring recipe ideas that incorporated various American agricultural products donated by 9 U.S. non-profit agricultural trade associations (ABC, CWC, CMC, RAC, Sunkist, USMEF, USDEC, USHBC, USPGC) and 3 Korean suppliers of U.S. products (Global Craft, Joon Trading International, ATL Korea). In addition, the partner organizations and suppliers presented a tabletop product showcase at the event and gained face-to-face contacts with the 170 attendees. An electronic copy of the Culinary Camp Recipe Book containing details of the recipes and products published for the event was made available on the ATO Seoul website (www.atoseoul.com) along with cooking videos of the five recipes served at the event for on-line dissemination. An evaluation survey of the activity confirmed that the attendees gained better understanding and positive purchase intentions on American products as a result..
Korean Food Ingredient Buyers Delegation to IFT Food Expo, June 26-28, 2017
ATO Seoul brought a delegation of four Korean food ingredients buyers to the IFT 2017, June 26-28. The mission members looked for food ingredients for processing and new-to-market food products in U.S. grocery stores. The Korean buyers generated face-to-face contacts with a large number of U.S. suppliers and products on the show floor. They also visited several local grocery stores during the mission. ATO Seoul supported the buyers’ round trip air fares and costs of a rented van for Korean buyers’ market tour. The mission members expanded their understanding about the current market trends as well as networked with contacts in the United States. A follow-up survey estimated that the activity would generate $1.5 million of potential sales within a year from this trip.