Korean Importer Support > Highlights
Korean Seafood Trade Mission to Seafood Expo North America 2018 Leads to $9.3 million in Potential Export Sales
ATO Seoul recruited mission members and coordinated the visit of six Korean seafood importers to the Seafood Expo North America (SENA) held in Boston, MA, March 11-13, 2018. The program allowed the importers to meet suppliers of various American seafood products and to gain a better understanding of the U.S. seafood sector. According to the mission participants surveyed right after the activity, the trade mission resulted in $9.3 million of potential purchases from U.S. seafood suppliers over the next 12 months. In calendar year 2017, Korea imported $233 million of U.S. seafood, up 2.3 percent from $227 million in 2016.
Korean Processed Organic Food Buyers Delegation to Natural Product Expo West 2018, Anaheim, CA, March 7-12
ATO Seoul brought a delegation of thirteen Korean processed organic food buyers to the Natural Product Expo West (NPEW) 2018, March 7-12. The delegation was composed of buyers from both large-scale retail stores and independent import distributors. The activity allowed the buyers to generate face-to-face contacts with a large number of American suppliers of high-value processed organic food and beverage products on the show floor. In addition, ATO organized educational fieldtrips to local organic grocery stores and premium retail food outlets during the trip to expand the buyers’ understanding of the organic food supply chain and on-going product trends in the United States. A follow-up survey administered right after the trip revealed that the activity generated $250,000 of actual sales signed on the show floor and an estimated additional $4.28 million of potential new sales to American suppliers within the next 12 months.
American Food Pavillion @Gwangju International Food Fair 2017, November 23-26
ATO Seoul partnered with three USDA cooperators and three independent import distributors to organize an 'American Food Pavilion' at the Gwangju International Food Fair (GIFF) 2017. GIFF is one of the leading annual food events in Jeollanamdo province that plays an important role in developing new businesses and consumption trends in local food markets. GIFF 2017 presented 240 exhibitors from 20 countries. Over the four days of exhibition, over 10,000 local consumers and food industry professionals visited the show. The American Food Pavilion exhibited a wide diversity of American products including California prunes, dehydrated potato flour, dried cranberries, craft beer, cream cheese, organic wheat flour, and hot sauces. The activity allowed the participating cooperators and import distributors to promote the quality, value and diversity of American products to local consumers. In addition, the three participating import distributors generated $90,000 of potential sales to the regional market as a result.