U.S. Exporter Support > SRTG Branded / Generic Program
SRTG Branded / Generic Program
Provides 50 percent cost-reimbursement to an individual company for a wide variety of international marketing and promotional activities undertaken by the company, including: advertising, in-store promotions and product demonstrations, fees for exhibiting at overseas trade shows, public relations, promotional publications, and freight costs for samples.
Supports industry-wide food and agricultural products managed by State marketing specialists and the SRTGs. These programs benefit two or more companies, or a commodity that is not represented by another similar organization. Eligible generic activities include trade shows, trade missions, in-store promotions, market research, technical seminars, and hotel and restaurant promotions. Individual companies do not apply for these funds (that is done by the SRTGs), but companies may participate in these activities.