Reverse Trade Mission to SuperZoo Pet Food Show in Las Vegas

Post led eight buyers from six import and distribution companies from Korea’s pet food industry to SuperZoo in Las Vegas in August 2025. The program, including trade show attendance, business meetings and site visits, aimed to highlight the high-quality U.S. pet food products and encourage buyers to explore business potential especially after ROK’s regulatory change allowing U.S. pet food products containing ruminant ingredients. Four companies were new to any kind of U.S. trade missions, and the buyers engaged with over 300 U.S. exhibitors and expect 1.8 million USD in sales over the next 12 months.

American Whiskey Masterclass in Seoul

ATO Seoul, in cooperation with the American whiskey company Brown-Forman, held a whiskey masterclass ‘American Whiskey Experience’ on July 25, 2025. The masterclass took place at the Seoul Bar & Spirits Show, one of Korea's leading spirits-focused events, featuring around 200 brands and attracting 40,000 visitors over three days. Led by Mr. Terry Kim, the first Korean bartender named in the Bar World 100 by Drinks International, the session introduced the history and unique characteristics of American whiskey, followed by a tasting of three different whiskeys. The venue was filled with over 50 industry professionals and whiskey enthusiasts.

Korean Food Ingredients Buyers Reverse Trade Mission Leads to $14.11 million in Potential Export Sales

ATO Seoul organized a delegation of Korean food ingredient buyers to the IFT FIRST Annual Event and Food Expo, held in Chicago, Illinois during July 12-18, 2025. The delegation consisted of 15 buyers and researchers from 8 import companies and food processing companies. Through the show, Korean buyers were able to improve their understanding on US brands, food trends, products, and network with industry stakeholders. In addition, ATO arranged field trips to eight retail markets and two food processors. As a result of this reverse trade mission, the participants successfully conducted 196 business meetings with U.S. suppliers. According to the survey conducted after the mission, three importers signed contracts to import $7.73 million U.S. products. Also, six companies estimate additional sales of $6.38 million within the next 12 months.