Korean Importer Support > Highlights
Organic Buyers Trade Delegation to the Natural Products Expo West 2022 (Anaheim, California - March 2022)
ATO Seoul recruited a delegation of four Korean import distributors for processed organic products. The recruited buyers attended NPEW 2022 held in Anaheim, CA. The Korean buyers developed many business contacts with American exhibitors on the show floor. ATO Seoul worked with the Organic Trade Association (OTA) to provide the delegation with complimentary show admission. The trade delegation members developed over one hundred new contacts through the trade mission. The mission members signed over $1.5 million in contracts on the show floor.
ATO Seoul Promotes U.S. Seafood
ATO Seoul partnered with the Alaska Seafood Marketing Institute (ASMI) and Food Export USA Northeast to organize a U.S. Pavilion at the 19th Busan International Seafood & Fisheries Expo 2021, November 3 – 5. ATO Seoul, ASMI, and Food Export Northeast provided information on U.S. seafood products to Korean buyers, provided supplier directories, and exhibited samples. The event generated a number of serious trade leads from Korean seafood importers interested in a range of U.S. fishery products. South Korea is the United States fourth largest export market for fishery products. U.S. seafood exports to Korea totaled $459 million in 2020. Alaska pollack surimi, frozen Alaska pollack fish, flat fish, live lobster, livers/roes/milt of Alaska pollack, cod, fish fins/heads/tails/maws/other edible fish offal, frozen squid, live hagfish, and livers/roes/milt of fish other than Alaska pollack were the top ten U.S. seafood exports to Korea. The United States is also an important market for Korean seafood. For more information on the Korean seafood market please read the ATO Seoul Seafood Market Update 2021
ATO Seoul Hosts Virtual Great American Culinary Camp 2021
The Agricultural Trade Office (ATO) Seoul held the 2021 Great American Culinary Camp on October 5-8. The event was partially held online due to COVID-19. ATO Seoul partnered with five Korean chefs who have graduated from the Culinary Institute of America to develop 15 new recipes and menus featuring U.S. ingredients. ATO invited fifty social media influencers, food service industry leaders and food reporters to a series of launching events to maximize impact. A YouTube channel was created to showcase a series of professional videos introducing the new recipes and U.S. ingredients and a virtual guidebook was created to share the recipes. ATO partnered with cooperators and the Texas Department of Agriculture on the event to promote their products in Korea’s dynamic restaurant sector. The cooperator partners were: Almond Board of California, California Milk Advisory Board, California Walnut Commission, Florida Department of Citrus, Raisin Administrative Committee, Sunkist, U.S. Highbush Blueberry Council, and U.S. Meat Export Federation.
Agricultural Trade Office, U.S. Embassy - Seoul
Tel: 82-2-6951-6848 Fax: 82-2-720-7921