Korean Importer Support > Highlights
Organic Buyers Trade Delegation to the Natural Products Expo West 2023 (Anaheim, California - March 2023)
ATO Seoul recruited a delegation of 17 Korean buyers from 10 import distributors for processed organic products to attend the Natural Products Expo West 2023 (NPEW) held in Anaheim, CA. NPEW is the leading trade show in the natural, organic, and healthy products industry. Delegation members developed contacts with more than 250 U.S. suppliers. Products of interest included organic juice, dried nuts, dried fruits, beverages, snacks, cereal, and plant-based products. In addition, ATO Seoul arranged field trips to retail markets to enhance delegation’s understanding on U.S. brands, food trends, and products. According to the post activity survey, six companies estimated a sales of $5.83 million within the next 12 months.
Korean Specialty Food Trade Mission to Winter Fancy Food Show 2023 Leads to $3 million in Potential Export Sales
ATO Seoul brought eight Korean food importers from seven companies to the Specialty Food Association’s 47th Winter Fancy Food Show held in Las Vegas, Nevada, January 15-17, 2023. This trade mission introduced the Korean importers to American specialty food products and suppliers. Attendees discovered the future of food with the newest specialty food and beverages in a variety of product categories on the show floor and toured several retail markets in the neighborhood. The trade mission resulted in dozens of serious contacts made through the meetings and an estimated $2.97 million in potential purchases from U.S. food suppliers over the next 12 months. Korea imported $10.7 billion of U.S. food products in 2022 and ranked the fifth largest food export market for the United States. In 2022 the category of U.S. agricultural exports to Korea with the highest value was U.S. consumer-ready foods including beef, wine, dairy, and processed foods.
ATO Seoul Promotes U.S. Seafood
ATO Seoul partnered with the Alaska Seafood Marketing Institute (ASMI) and Food Export USA Northeast to organize a U.S. Pavilion at the 20th Busan International Seafood and Fisheries Expo 2022, November 2 – 5. ATO Seoul, ASMI, Food Export Northeast, and two U.S. seafood supplying companies provided information on U.S. seafood products to Korean buyers, exhibited samples, and met with visitors in the USA pavilion. The event generated a number of serious trade leads from Korean seafood importers interested in a range of U.S. fishery products. South Korea is the United States fourth largest export market for fishery products. Korea imported $217 million worth of U.S. seafood in 2021. Alaska pollack surimi, flat fish, frozen Alaska pollack fish, roe and milt of Alaska pollack, live lobster, fish fins/heads/tails/maws/other edible fish offal, other squid, roe and milt of fish other than Alaska pollack, live hagfish, and cod were the top ten U.S. seafood exports to Korea. The United States is also an important market for Korean seafood. For more information on the Korean seafood market please read theATO Seoul Seafood Market Update 2022
Agricultural Trade Office, U.S. Embassy - Seoul
Tel: 82-2-6951-6848 Fax: 82-2-720-7921