Korean Seafood Trade Mission to Seafood Expo Global 2022 Leads to $5.5 million in Potential Export Sales

ATO Seoul brought five Korean seafood importers to the Seafood Expo Global (SEG) held in Barcelona, Spain, April 26-28, 2022. This trade mission introduced the Korean importers to American seafood products and suppliers at SEG. The trade mission resulted in several contracts for U.S. seafood signed on the spot as well as an estimated $5.5 million in potential purchases from U.S. seafood suppliers over the next 12 months. Korea imported $217 million of U.S. seafood products in 2021. Korea is the United States fourth largest seafood export market.

Great American Craft Beer Showcase at KIBEX 2022 (March 31-April 2, 2022)

ATO Seoul in a partnership with the Brewers Association (BA) organized the 'Great American Craft Beer Showcase' at the Korea International Beer Expo (KIBEX) on March 31-April 2, 2022. A total of 22 breweries participated in the activity, showcasing the quality, value, and diversity that the U.S. craft beer industry has to offer. COVID 19 prevented U.S. brewery representatives from traveling. Twenty breweries were represented by eight Korean importer partners in the activity. ATO Seoul represented the two remaining breweries at the show, meeting with potential Korean importers and pouring samples to consumer visitors on their behalf. ATO Seoul identified nine Korean importers during the activity who expressed serious interest in importing new U.S. craft beer.

Organic Buyers Trade Delegation to the Natural Products Expo West 2022 (Anaheim, California - March 2022)

ATO Seoul recruited a delegation of four Korean import distributors for processed organic products.  The recruited buyers attended NPEW 2022 held in Anaheim, CA.  The Korean buyers developed many business contacts with American exhibitors on the show floor. ATO Seoul worked with the Organic Trade Association (OTA) to provide the delegation with complimentary show admission. The trade delegation members developed over one hundred new contacts through the trade mission. The mission members signed over $1.5 million in contracts on the show floor.