Korean Importer Support   >   Highlights


  • Pacific Northwest Wine Specialist Certification Training for South Korea, Dragon City Hotel Seoul, February 19-20, 2020

    The Northwest Wine Coalition (NWWC), representing the Oregon and Washington wine industries, hosted its first ‘Pacific Northwest Wine Specialist Certification Training’ for South Korea in Dragon City Hotel Seoul, February 19-20, 2020. The training was led by a renowned Master of Wine Bree Stock. Thirty-eight Korean wine professionals were certified as Pacific Northwest wine educators after the completing the training and passing an exam. The certified educators will share their knowledge and experience with local wine traders and consumers in Korea, expanding the market for quality wines from this unique American viticulture region. Tom Donowski (president of Oregon Wine Board) and Steve Warner (president of Washington State Wine Commission) attended the event, highlighting the importance of South Korea as a leading export market for American wines. NWWC plans to provide additional, higher level certification trainings for South Korea in the coming year.

  • Quarter Horse Western Riding Competition 2019

    The Korea Quarter Horse Association (KQHA) held the ‘Quarter Horse Western Ring Competition 2019’ on December 2 in Woonjusan Equestrian Park, Youngcheon City, Gyeongbuk Province. Rider Juwan Nam on his horse ‘Jennie’ from Gimcheon Riding Farm won the Grand Prix by scoring a total of 20 points from three competition categories - Barrel racing, Pole bending racing, and Western trail riding. Mr. Nam received a 10 million won cash prize (approximately $9,000). Thirty-one riders participated in the event. KQHA started the annual competition in 2018 with the goal of developing a leisure-recreational horse riding industry in South Korea based on American quarter horses and western riding. Quarter horses, originated from the United States, are known for being rider-friendly and versatile. South Korea currently has around 400 quarter horses, including 200 horses imported from the United States.

  • Busan International Seafood & Fisheries Expo 2019

    ATO Seoul partnered with the Alaska Seafood Marketing Institute (ASMI) to organize a U.S. Pavilion at the 17th Busan International Seafood & Fisheries Expo 2019, November 6 – 8. The event generated over 35 serious trade leads from Korean seafood importers interested in a range of U.S. fishery products. ATO Seoul exhibited U.S. seafood publications and provided information on U.S. seafood suppliers and U.S. food products to Korean buyers. ASMI participated in the U.S. Pavilion along with two companies supplying Alaskan seafood products to Korea: Trident Seafoods and American Seafoods Asia in Tokyo. South Korea is the United States fifth largest export market for fishery products. U.S. seafood products to Korea totaled $261 million in 2018; frozen Alaska pollack surimi, flatfish, Alaska pollack roe & milt, live lobsters, other fish roe & milt, fish fins/heads/tails/maws/other edible fish offal, atka mackerel, cod, live hagfish, and Alaska pollack fish are the top ten U.S. seafood exports to Korea. The United States is also an important market for Korean seafood. For more information on the Korean seafood market please read ATO Seoul Seafood Products Annual Report July 2019.

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Agricultural Trade Office, U.S. Embassy - Seoul
Tel: 82-2-6951-6848 Fax: 82-2-720-7921
Email: atoseoul@state.gov