Korean Importer Support > Highlights
Highlights
Great American Culinary Camp Seoul 2022
The Agricultural Trade Office (ATO) Seoul carried out the ¡®Great American Culinary Camp 2022¡¯ program in October, to promote U.S. food ingredients and foods to decision makers and key influencers in the foodservice sector in Korea. The program featured both online and in-person components. Three Korean chefs each presented a five-course menu based on key foodservices trends in the U.S. and Korea, utilizing U.S. ingredients sponsored by ten FAS cooperators. The menu development stories by each chef were shared via YouTube and a digital guidebook, and three ¡®menu tasting¡¯ events took place in person for approximately 60 invitees. FAS cooperators who sponsored this year¡¯s program include Almond Board of California, California Milk Advisory Board, California Walnut Commission, Cherry Marketing Institute, Florida Department of Citrus, Raisin Administrative Committee, Sunkist Growers, Inc., Texas Department of Agriculture, U.S Meat Export Federation, and U.S. Highbush Blueberry Council.
Pet Food Trade Mission to SuperZoo 2022 in Las Vegas, Nevada in August 2022
ATO Seoul organized a pet food trade mission in August 2022, bringing five buyers to SuperZoo 2022, the largest North American pet industry show held in Las Vegas in Nevada. The activity was designed to promote U.S. pet food products by helping Korean traders stay updated with latest market trends and build business relationship with U.S. companies supplying quality pet food products. The trade mission program consisted of the trade show, a networking event and field trips to relevant facilities including pet food retail stores. During the program, one Korean company was able to finalize details for a sole distribution agreement with a U.S company exhibiting on the show floor. Having generated about 140 business contacts between U.S. and Korean companies, the mission members predict to achieve business contracts worth 3.5 million USD within the next 12 months. This program also enabled ATO Seoul and PFI (Pet Food Institute) to strengthen partnership and discuss in person on potential collaboration opportunities.
Korean Food Ingredients Buyesr Delegation to IFT Food Expo, Chicago, IL, July 10-13, 2022
ATO Seoul organized a delegation of Korean food ingredient buyers to the Institute of Food Technologists (IFT) Annual Event and Food Expo, held in Chicago, Illinois. The delegation consisted of 17 buyers from 8 food processing ingredient import distribution companies. IFT Food Expo, hosted by the Institute of Food Technologists (IFT), is one of industry¡¯s largest trade show exhibiting the latest products and trends in the food
ingredient, food safety & quality, technology, equipment, processing, and packaging sector. Through the show, Korean buyers were able to improve their understanding on US brands, food trends, products, and network with industry stakeholders. In addition, ATO arranged field trips to retail markets and food processors. As a result of this reverse trade mission, the participants successfully conducted over 159 business meetings with U.S. exhibitors. According to the survey conducted after the mission, six companies signed contracts to import $5.1 million U.S. products. Also, the six companies estimate additional sales of $10.1 million within the next 12 months.
Agricultural Trade Office, U.S. Embassy - Seoul
Tel: 82-2-6951-6848 Fax: 82-2-720-7921
Email: atoseoul@state.gov