Reverse Trade Mission to Natural Product Expo West 2025

March 4-7, 2025

Anaheim, California

NPEW is the leading organic trade show in the United States. It provides an excellent venue for Korean organic import distributors and retailers to develop serious business contacts with American suppliers for a wide diversity of products. Buying Mission to Natural Product Expo West (NPEW) that ATO Seoul plans to organize is a targeted tool to help American suppliers generate new export opportunities for high-value processed organic agricultural products to Korea. At the same time, the activity will highlight the United States as the leading organic market in the world, encouraging the Korean organic industry to maintain extra attention to the United States for trendy, new product ideas.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Great American Craft Beer Showcase @ KIBEX 2025

April 10-12, 2025

Seoul, Korea

To support the U.S. beer industry to develop new export opportunities in Korea, ATO Seoul will organize a ‘Great American Craft Beer Showcase Seoul’ in the Korea International Beer Industry Expo (KIBEX) 2025. The activity will provide U.S. craft beer suppliers, including new-to-market breweries, with a trade show venue where they will develop face-to-face business contacts with many potential Korean buyers. The activity will also include an ‘American Craft Beer Seminar’ to engage with key opinion-leaders in the Korean beer market and help improve their understanding about U.S. craft beer. The U.S. Craft Brewers Association (BA) will join the activity as a co-organizer and help recruit its member breweries to participate in the exhibition and seminar.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Reverse Trade Mission to Seafood Expo Global 2025

May 6-8, 2025

Barcelona, Spain

ATO Seoul will recruit a group of Korean seafood buyers and organize a buying mission to attend the “Seafood Expo Global (SEG)” in Barcelona, Spain in May 2025. Seafood Expo Global/Seafood Processing Global is the largest seafood marketplace in the world, serving industry professionals and buyers from all corners of the supply chain and has provided excellent marketing opportunities for the U.S. seafood suppliers to expand their export markets in Korea. FAS Seoul staff will accompany the Korean buyers on the mission and meet with US exhibitors to provide Korean seafood buyers with firsthand knowledge of American seafood and make direct contact with U.S. suppliers.

ATO Seoul
Tel: 82-2-6951-6851
Fax: 82-2-720-7921
Email: YooSY@state.gov

ATO Trade Mission to National Restaurant Association Show in Chicago 2025

May 18-21, 2025

Chicago, Illinois

ATO will lead a trade mission to the National Restaurant Association Show (NRA Show) in Chicago, May 18-21, 2025. The NRA Show, one of the world’s largest and most comprehensive trade shows in the foodservice industry, has taken place annually since 1919. It serves as a platform where professionals seek inspiration and explore business potential. The ATO trade mission program will assist a group of Korean buyers and distributors in the food service and hospitality sector in staying updated with market trends and developing business connections with potential U.S. partners by attending the trade show and a market tour.

ATO Seoul
Tel: 82-2-6951-6852
Fax: 82-2-720-7921
Email: leejh2@state.gov

U.S. Pavilion at Seoul Food 2024 at KINTEX in June 2025

June 10-13, 2025

Seoul, Korea

ATO will present a U.S. pavilion at the Seoul Food 2025, Korea's largest food-focused trade show endorsed by USDA. The trade show will be held at KINTEX from June 10 to 13, 2025. Many U.S. companies and trade associations will join the pavilion, showcasing a wide range of products, varying from food ingredients to processed food products, health supplements, and alcoholic beverages. ATO will organize a full program consisting of a seminar, a market tour, a networking event, and promotion activities to help U.S. companies better showcase their products and develop connections with business partners in Korea.

ATO Seoul
Tel: 82-2-6951-6852
Fax: 82-2-720-7921
Email: leejh2@state.gov