Buying Mission to Summer Fancy Food Show 2025

June 29 - July1, 2025

New York City, New York

The 69th Summer Fancy Food Show will run June 29 – July 1, 2025, in New York City. The Summer Fancy Food Show is the largest trade-only specialty food event in the United States and serving up the newest and best in specialty food and beverage, it attracts thousands of makers, buyers, brokers, distributors, and other industry professionals for three days of product discovery, networking, and business opportunities. Throughout the three days, leading retailers, innovative exhibitors, sponsors, and industry partners will present the latest trends and most remarkable specialty products available from hundreds of exhibitors in more than 40 categories. ATO Seoul plans to organize a foreign buyers’ delegation to the show and help the buyers learn from top industry experts, taste new products, and expand their business network on the show floor. The program also targets to help American suppliers of consumer-oriented, high-value food products to generate new export opportunities to Korea.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

2025 IFT Food Expo

July 13- 16, 2025

Chicago, IL

Food innovation is evolving at a rapid pace, consumer perceptions are evolving, and the IFT community is leading the way. Accelerating the science of food and technology to sustainably feed and nourish the world’s population is the mission of IFT and nowhere is this more evident than when we come together at IFT’s Annual Event and Food Expo to share, imagine, and collectively solve challenges impacting our global food supply. But in order to do this, we need to approach innovation differently, we need to challenge the status quo, and we need to cross disciplines to gain new insights and shift our thinking to bring the world better food. IFT is where this shift begins.

ATO Seoul will lead a delegation of Korean food ingredient buyers to the IFT, held in Chicago in July 2025. The buying mission will promote American ingredients within Korea’s strong and growing food processing sector. This program will strengthen ties between U.S. ingredient suppliers and Korean food manufacturers, resulting in long term export growth.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Reverse Trade Mission to SuperZoo 2025

August 13-15, 2025

Las Vegas, NV

Korea’s pet food market has experienced strong growth alongside a growing trend of pet humanization, leading to an increase in consumer demand for a variety of quality products. To tap into this market potential, ATO Seoul is organizing a group of Korean pet food buyers to explore high-quality U.S. products at SuperZoo 2025, the largest North American pet industry show, held in Las Vegas, Nevada, this August.

The program, consisting of trade show participation and field trips, aims to help Korean buyers stay updated with the latest industry trends, gain a better understanding of U.S. pet food offerings, and build networks with U.S. suppliers. This initiative is expected to create greater business opportunities for both U.S. and Korean companies.