Agribusiness Trade Mission to Korea 2024

March 25-29, 2024

Seoul, Korea

The U.S. Department of Agriculture Under Secretary for Trade and Foreign Agricultural Affairs, Alexis Taylor, will lead the agribusiness trade mission to Seoul, South Korea. USDA is currently inviting U.S. exporters who wish to participate in this trade mission to submit their application. The trade mission will offer U.S. agribusinesses the potential to increase or expand their food and agricultural exports to the region. While in Seoul, participants will engage in two days of business-to-business meetings with potential importers, processors and distributors. Additionally, attendees will receive in-depth market briefings from USDA’s Foreign Agricultural Service and industry trade experts to better understand market dynamics and consumer trends, as well as participate in site visits and other networking opportunities. To learn more about this, please visit https://fas.usda.gov/topics/trade-missions/south-korea-march-2024

U.S. Department of Agriculture
Email: trademissions@usda.gov

Great American Craft Beer Showcase @ KIBEX 2024

April 11-13, 2024

Seoul, Korea

To support the U.S. beer industry to develop new export opportunities in Korea, ATO Seoul will organize a ‘Great American Craft Beer Showcase Seoul’ in the Korea International Beer Industry Expo (KIBEX) 2024. The activity will provide U.S. craft beer suppliers, including new-to-market breweries, with a trade show venue where they will develop face-to-face business contacts with many potential Korean buyers. The activity will also include an ‘American Craft Beer Seminar’ to engage with key opinion-leaders in the Korean beer market and help improve their understanding about U.S. craft beer. The U.S. Craft Brewers Association (BA) will join the activity as a co-organizer and help recruit its member breweries to participate in the exhibition and seminar.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Buying Mission to the Seafood Expo Global 2024

April 23 - 25, 2024

Barcelona, Spain

ATO Seoul will recruit a group of Korean seafood buyers and organize a buying mission to attend the “Seafood Expo Global (SEG)” in Barcelona, Spain in April 2024. Seafood Expo Global/Seafood Processing Global is the largest seafood marketplace in the world, serving industry professionals and buyers from all corners of the supply chain and has provided excellent marketing opportunities for the U.S. seafood suppliers to expand their export markets in Korea. FAS Seoul staff will accompany the Korean buyers on the mission and meet with US exhibitors to provide Korean seafood buyers with firsthand knowledge of American seafood and make direct contact with U.S. suppliers.

ATO Seoul
Tel: 82-2-6951-6851
Fax: 82-2-720-7921
Email: YooSY@state.gov

ATO Trade Mission to National Restaurant Association Show in Chicago in May 2024

May 18-21, 2024

Chicago, Illinois

ATO will lead a trade mission to the National Restaurant Association Show (NRA Show) in Chicago for the first time between May 18-21, 2024. The NRA Show, one of the world’s largest and most comprehensive trade shows in the foodservice industry, has taken place annually since 1919. It serves as a platform where professionals seek inspiration and explore business potential. The ATO trade mission program will assist a group of Korean buyers and distributors in the food service and hospitality sector in staying updated with market trends and developing business connections with potential U.S. partners by attending the trade show and a market tour.

ATO Seoul
Tel: 82-2-6951-6852
Fax: 82-2-720-7921
Email: leejh2@state.gov

U.S. Pavilion at Seoul Food 2024 at KINTEX in June 2024

June 11-14, 2024

Seoul, Korea

ATO will present a U.S. pavilion at the Seoul Food 2024, Korea's largest food-focused trade show endorsed by USDA. The trade show will be held at KINTEX from June 11 to 14 2024. Many U.S. companies and trade associations will join the pavilion, showcasing a wide range of products, varying from food ingredients to processed food products, health supplements, and alcoholic beverages. ATO will organize a full program consisting of a seminar, a market tour, a networking event, and promotion activities to help U.S. companies better showcase their products and develop connections with business partners in Korea.

ATO Seoul
Tel: 82-2-6951-6852
Fax: 82-2-720-7921
Email: leejh2@state.gov