2024 IFT Food Expo

July 14 - 17, 2024

Chicago, IL

Food innovation is evolving at a rapid pace, consumer perceptions are evolving, and the IFT community is leading the way. Accelerating the science of food and technology to sustainably feed and nourish the world’s population is the mission of IFT and nowhere is this more evident than when we come together at IFT’s Annual Event and Food Expo to share, imagine, and collectively solve challenges impacting our global food supply. But in order to do this, we need to approach innovation differently, we need to challenge the status quo, and we need to cross disciplines to gain new insights and shift our thinking to bring the world better food. IFT is where this shift begins.

ATO Seoul will lead a delegation of Korean food ingredient buyers to the IFT, held in Chicago in July 2024. The buying mission will promote American ingredients within Korea’s strong and growing food processing sector. This program will strengthen ties between U.S. ingredient suppliers and Korean food manufacturers, resulting in long term export growth.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Reverse Trade Mission to SuperZoo 2024

August 14-16, 2024

Las Vegas, NV

Korea’s pet food market has experienced strong growth alongside a growing trend of pet humanization, leading to an increase in consumer demand for a variety of quality products. To tap into this market potential, ATO Seoul is organizing a group of Korean pet food buyers to explore high-quality U.S. products at SuperZoo 2024, the largest North American pet industry show, held in Las Vegas, Nevada, this August.

The program, consisting of trade show participation and field trips, aims to help Korean buyers stay updated with the latest industry trends, gain a better understanding of U.S. pet food offerings, and build networks with U.S. suppliers. This initiative is expected to create greater business opportunities for both U.S. and Korean companies.

ATO Seoul
Tel: 82-2-6951-6852
Email: leejh2@state.gov

USA Seafood Pavilion at Busan International Seafood & Fishery Expo (BISFE) 2024

November 6-8, 2024

Busan, Korea

ATO Seoul plans to promote USA seafood products at the Busan International Seafood & Fishery Expo (BISFE) to be held in BEXCO, November 6-8, 2024. BISFE is the largest seafood show in Korea and it offers an efficient venue for new-to-market U.S. suppliers to develop business contacts with leading Korean seafood traders and gather up-to-date market intelligence. The USA Seafood Pavilion will consist of a USDA information booth and a business lounge shared with USDA Cooperators. For more detailed information on the USA pavilion, please contact ATO Seoul.

ATO Seoul
Tel: 82-2-6951-6851
Fax: 82-2-720-7921
Email: yoosy@state.gov

Craft Beer Ingredient Promotion 2024

August - November 2024

Seoul, Korea

ATO Seoul plans to carry out "Korea-U.S. Collaboration Brewing Project" activity. The objective of the activity is to introduce new hop products and to promote other U.S. ingredients to Korean breweries. It also aims to increase public awareness of craft beer using U.S. ingredients. ATO will recruit six breweries and each will be assigned different types of beers and develop brew recipes using U.S. ingredients. After the brewing process is completed, the beers will be showcased to the craft beer industry as well as the general consumers. The brew recipes will be made into a booklet. Participating breweries will share their recipes with an emphasis on how U.S. ingredients were used.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov