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한국 농식품 시장뉴스

November 09-14, 2016

2016.11.15

FAS/Seoul Monitoring of Media Reporting on Agricultural Issues

Today's Date: Monday, November 14, 2016

For Coverage: November 09~14, 2016

Godiva Korea Launches Special Gift Sets TargetingLocal SAT Season [Korean, OSY]

http://news.donga.com/3/all/20161113/81312205/1

Summary:Godiva Korea launched two special gift sets targeting the upcoming local SATseason (the annual test is scheduled to take place on November 17). Godiva claimed that the special sets of premium quality chocolate should helpthe students stay focused during the test because cacao has the function tostimulate brain activity.

Starbucks Korea to Add More Stores in RegionalMarkets ... 30% of New Stores will be Drive-thru Stores [Korean, OSY]

http://www.hankyung.com/news/app/newsview.php?aid=2016111333231

Summary:Starbucks Korea currently has 950 stores in Korea as of November 2016, which is100 more than a year ago. Accordingly, cash register sales of the companyis likely to increase about 25 percent in 2016 to 1 trillion won. Newstrategy of the company is more drive-thru stores and expansion to regionalmarkets outside of the city of Seoul. Among the 100 new stores added thisyear, 28 of them were drive-thru stores. Starbucks Korea believes thatthe drive-thru store should help attract consumers from distant areas.

The information in this report was compiled by the Agricultural Trade Office (ATO) at the U.S. Embassy in Seoul, South Korea. The press summaries contained herein do NOT reflect USDA, the U.S. Embassy, or other U.S. government agency official policy or view point. U.S. food exporters can learn more about market opportunities in South Korea by reviewing ATO Seoul’s Exporter Guide and other reports available at www.fas.usda.gov by clicking on “attaché reports

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