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December 13, 2012
2012.12.14
1. MARKETING ISSUES
Convenience Store Chains are Not Allowed to Open New Stores within 250 Meters from Existing Same Brand Stores [Korean, OSY]
http://www.yonhapnews.co.kr/economy/2012/12/13/0301000000AKR20121213105400002.HTML?template=2087
Summary: Fair Trade Committee announced that new guideline for convenience store industry will go into effect on December 13. The guideline includes banning of adding new stores within 250 meters from existing same brand stores. According to FTC, 44.6 percent of stores under CU franchise, the leading convenience store chain in Korea, are currently within 250 meters from the same CU brand stores. FTC added that the new guideline will help protect existing stores.
Tuna, Tobacco, Dried Seaweed Lead Korea¡¯s Agricultural Exports This Year [Korean, OSY]
http://www.yonhapnews.co.kr/economy/2012/12/12/0301000000AKR20121212205300002.HTML
Summary: Ministry of Agriculture announced that Korea¡¯s exports of agricultural products totaled $7.3 billion during January through November this year, up 5 percent from the same period last year. Tuna was the leading export product, amounting to $560 million, up 65 percent, followed by tobacco $540 million and dried seaweed (¡®gim¡¯) $210 million. A total of 12 products joined ¡°$100 million export club¡± so far this year: instant coffee, table sugar, soft drinks, instant noodle, ginseng, low alcohol beer, soju, squid, and cookies.
The information in this report was compiled by the Agricultural Trade Office (ATO) at the U.S. Embassy in Seoul, South Korea. The press summaries contained herein do NOT reflect USDA, the U.S. Embassy, or other U.S. government agency official policy or view point. U.S. food exporters can learn more about market opportunities in South Korea by reviewing ATO Seoul's Exporter Guide and other reports available at www.fas.usda.gov by clicking on "attaché report".
Agricultural Trade Office, U.S. Embassy - Seoul
Tel: 82-2-6951-6848 Fax: 82-2-720-7921
Email: atoseoul@state.gov