Today's Date: Tuesday, October 30, 2012

For Coverage: October 26 - 30, 2012

1. LIVESTOCK ISSUES

Hypermarkets are in Price War with Hanwoo Beef [Korean, OSY]

http://www.hankyung.com/news/app/newsview.php?aid=2012102950581

Summary: Leading hypermarket chains are planning special sales promotions on local Hanwoo beef targeting ‘Hanwoo Day’ which is November 1. In particular, E Mart and Lotte Mart have announced aggressive pricing on the beef to be recognized as the lower price seller.

2. MARKETING ISSUES

Seoul Dairy Corporation Enters Instant Coffee Mix Business [Korean, OSY]

http://news.donga.com/3/all/20121030/50482331/1

Summary: Seoul Dairy Corporation, the leading fluid milk supplier in Korea, announced on October 29 that it had launched instant coffee mix business. Currently the industry is led by Dongsuh Food (79.9% market share), Namyang Dairy (12%), and Nestle Korea (5.5%).

The information in this report was compiled by the Agricultural Trade Office (ATO) at the U.S. Embassy in Seoul, South Korea. The press summaries contained herein do NOT reflect USDA, the U.S. Embassy, or other U.S. government agency official policy or view point. U.S. food exporters can learn more about market opportunities in South Korea by reviewing ATO Seoul’s Exporter Guide and other reports available at www.fas.usda.gov by clicking on “attaché reports”.

View List >