Today's Date: Thursday, May 30, 2012

For Coverage: May 30 - 31, 2012

1. MARKETING ISSUES

Home Plus to Renovate Its Internet Shopping Site [Korean, OSY]

http://www.yonhapnews.co.kr/economy/2012/05/31/0318000000AKR20120531052300003.HTML

Summary: Home Plus, the second largest hypermarket grocery store chain in Korea, announced that its internet shopping site had been renovated and would open on June 1. Some of the new features of the site includes easier product search. In celebration of the site renovation, Home Plus will offer discount coupons to the first 12,000 visitors to the site.

Department Stores to Offer Special Sales Promotion on Imported Wine [Korean, OSY]

http://www.yonhapnews.co.kr/economy/2012/05/30/0318000000AKR20120530088900003.HTML

Summary: Lotte Department Store announced that it would offer special sales promotion on wine from June 1 through 10. The promotion, participated by 8 importing companies, will feature 200,000 bottles of wine at as much as 80 percent discount from the regular price. Hyundai Department Store also announced special promotion on wine from June 1 through 6 which will offer a wide variety of wine at special discounted price.

Paris Baguette Opens More Stores in China [Korean, OSY]

http://www.yonhapnews.co.kr/economy/2012/05/29/0318000000AKR20120529046400003.HTML

Summary: Paris Baguette, the leading bakery franchise chain in Korea, announced that it had recently opened two new stores in China. Total number of Paris Baguette store in China increased to 88.

The information in this report was compiled by the Agricultural Trade Office (ATO) at the U.S. Embassy in Seoul, South Korea. The press summaries contained herein do NOT reflect USDA, the U.S. Embassy, or other U.S. government agency official policy or view point. U.S. food exporters can learn more about market opportunities in South Korea by reviewing ATO Seoul’s Exporter Guide and other reports available at www.fas.usda.gov by clicking on “attaché reports”.

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