Today's Date: Wednesday, January 11, 2012

For Coverage: January 09 - 11, 2012

1. MARKETING ISSUES

Premium Infant Formula is Not Different in Quality from Regular Products, Consumer Group [Korean, OSY]

http://www.yonhapnews.co.kr/economy/2012/01/10/0318000000AKR20120110135700002.HTML?audio=Y

Summary: Korea Consumer Life Institute (KCLI), a NGO consumer group, claimed that its recent investigation had revealed that the quality of premium infant formula sold in the market was not significantly better than regular products. KCLI criticized that suppliers of premium infant formula are taking high profits from premium products, which are sold at as much as 36 percent higher price than regular products.

2. OTHER MISCELLANEOUS ISSUES

Pollack Tops the List of Smuggled Agricultural Products in 2011 [Korean, OSY]

http://economy.donga.com/Top_Feed/3/0113/20120111/43226332/4&top=1

Summary: According to the Korea Customs Office, the amount of smuggled Pollack identified by the authority last year amounted to 78 billion won, the highest among all identified smuggling of agricultural products. Reduced catch in local seas due to rising sea water temperature is the main reason for high smuggling of Pollack, explained the office.

The information in this report was compiled by the Agricultural Trade Office (ATO) at the U.S. Embassy in Seoul, South Korea. The press summaries contained herein do NOT reflect USDA, the U.S. Embassy, or other U.S. government agency official policy or view point. U.S. food exporters can learn more about market opportunities in South Korea by reviewing ATO Seoul’s Exporter Guide and other reports available at www.fas.usda.gov by clicking on “attaché reports”.

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