Today's Date: Thursday, February 14, 2013

For Coverage: February 13 - 14, 2013

1. MARKETING ISSUES

CJ Cheiljedang Launches Consumer Pet Dog Food Business [Korean, OSY]

http://www.hankyung.com/news/app/newsview.php?aid=2013021319651

Summary: CJ Cheiljedang, the leading food processor in Korea, announced on February 13 that its first consumer pet dog food brand, ‘CJ O’ Fresh’ was launched. CJ has been selling pet dog food products for pet care centers only since mid-1990’s. CJ commented that it would offer wider variety of premium quality products under O’Fresh. It is reported that the size of pet dog food market in Korea is around 150 billion won annual. Foreign suppliers, led by Nestle, account for about 70 percent of the market.

The information in this report was compiled by the Agricultural Trade Office (ATO) at the U.S. Embassy in Seoul, South Korea. The press summaries contained herein do NOT reflect USDA, the U.S. Embassy, or other U.S. government agency official policy or view point. U.S. food exporters can learn more about market opportunities in South Korea by reviewing ATO Seoul's Exporter Guide and other reports available at www.fas.usda.gov by clicking on "attaché report".

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