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Reports

ATO Seoul prepares Market Briefs on a wide range of food, beverage, and agricultural products, as well an annual exporter guide. These reports are available through the Gain Search Page.

  • Exporter Guide | Exporter Guide | Seoul ATO | October 14, 2021

    South Korea managed the COVID-19 pandemic relatively well, and consumer spending on food remained strong during the pandemic due to increased home eating. Korea's overall agricultural imports are forecast to increase 17 percent in 2021 due to increased demand for imported products in both the retail and processing sectors. The United States is the leading supplier of imported agricultural products to Korea with a 25 percent market share. Ongoing socio-economic shifts coupled with elevated consumer attention to quality and value will generate new opportunities for U.S. food and agricultural products in Korea for years to come.
  • Food Service - Hotel Restaurant Institutional | Seoul ATO | Korea - Republic of | September 22, 2021

    The long-term outlook for South Korea’s Hotel, Restaurant and Institutional (HRI) sector is positive, with strong growth up until the COVID-19 pandemic. As in other countries, the pandemic hit Korea’s HRI sector especially hard. Spending on dining out and lodging in Q1 2021 was 4.5 percent lower than the year before. Employment in the HRI sector has also dropped sharply.
  • Retail Foods | Retail Foods | Seoul ATO | Korea - Republic of | June 16, 2021

    The United States is the leading supplier of imported consumer-oriented agricultural products to the Korean retail industry, shipping a record $5.4 billion in 2020. The outlook for U.S. products in the Korean retail industry is excellent for a wide range of products, including beef, pork, processed meat, seafood, vegetables, fruits, nuts, dairy products, juices and soft drinks, alcoholic beverages, condiments and sauces, processed organic foods, coffee, bakery products, snacks and confectioneries.
  • Korea Seafood Market Update 2021 | Fishery Products | Seoul ATO | Korea - Republic of | June 01, 2021

    Korean seafood imports totaled $5.27 billion in 2020, down 3.0 percent from 2019. Korean seafood imported from the United States decreased 7.2 percent to $215 million in 2020. The United States remains the fifth largest seafood exporter to Korea with a 4.1 percent market share. U.S. seafood is generally perceived as high quality and safe, but it is often underpriced by regional competitors.
  • Wine Market Report | Wine | Seoul ATO | Korea - Republic of | March 31, 2021

    South Korean wine imports reached a record $330 million in 2020, up 27 percent from 2019. Imports from the United States totaled $56 million, up 65 percent. Wine grew in popularity during the pandemic as people choose wine as a beverage of choice for drinking at home. The increase in young wine consumers and the growing popularity of wine will likely generate additional growth opportunities for U.S. wine in Korea in coming years.
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Agricultural Trade Office, U.S. Embassy - Seoul
Tel: 82-2-6951-6848 Fax: 82-2-720-7921
Email: atoseoul@state.gov