U.S. Pavilion at Seoul Food & Hotel Show 2023

May 30 – June 2, 2023

Seoul, Korea

A U.S. pavilion will be organized at Seoul Food & Hotel Show 2023, the largest food trade show in Korea. In cooperation with FAS cooperators and state departments of agriculture of the U.S., ATO Seoul will provide support and services to American exhibitors and visitors by operating a U.S. Pavilion Business & Information Center equipped with internet lounge and walled meeting rooms. ATO Seoul will also organize an exhibitor orientation, a market seminar, and a retail market tour for U.S. participants. A networking reception will take place as well to help strengthen business network amongst 140+ attendees including U.S. participants and Korea’s food industry officials.

ATO Seoul
Tel: 82-2-6951-6852
Fax: 82-2-720-7921
Email: leejh2@state.gov

2023 IFT Food Expo

July 15-19, 2023

Chicago, IL

Food innovation is evolving at a rapid pace, consumer perceptions are evolving, and the IFT community is leading the way. Accelerating the science of food and technology to sustainably feed and nourish the world’s population is the mission of IFT and nowhere is this more evident than when we come together at IFT’s Annual Event and Food Expo to share, imagine, and collectively solve challenges impacting our global food supply. But in order to do this, we need to approach innovation differently, we need to challenge the status quo, and we need to cross disciplines to gain new insights and shift our thinking to bring the world better food. IFT is where this shift begins.

ATO Seoul will lead a delegation of Korean food ingredient buyers to the IFT, held in Chicago in July 2023. The buying mission will promote American ingredients within Korea’s strong and growing food processing sector. This program will strengthen ties between U.S. ingredient suppliers and Korean food manufacturers, resulting in long term export growth.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Pet Food Trade Mission to SuperZoo 2023

August 16 – 18, 2023

Las Vegas, Nevada

ATO Seoul plans to organize a Pet Food Trade Mission visiting SuperZoo, the largest North American pet industry show held in Las Vegas in Nevada. The program, consisting of trade show participation and field trips, will enable Korean buyers to have better understanding of latest market trends and of diverse U.S. pet food, and to build network with U.S. suppliers, all of which will lead to greater business opportunities for both U.S. and Korean companies.

ATO Seoul
Tel: 82-2-6951-6852
Fax: 82-2-720-7921
Email: leejh2@state.gov

Craft Beer Ingredient Promotion

August - November 2023

Seoul, Korea

ATO Seoul plans to carry out "Korea-U.S. Collaboration Brewing Project" activity. The objective of the activity is to introduce new hop products and to promote other U.S. ingredients to Korean breweries. It also aims to increase public awareness of craft beer using U.S. ingredients. ATO will recruit six breweries and each will be assigned different types of beers and develop brew recipes using U.S. ingredients. After the brewing process is completed, the beers will be showcased to the craft beer industry as well as the general consumers. The brew recipes will be made into a booklet. Participating breweries will share their recipes with an emphasis on how U.S. ingredients were used.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Yakima Chief Hops “Hop and Brew School” and industry tour around Washington state

End of August 2023 (TBD)

Yakima, WA

ATO Seoul will lead a delegation of Korean brewers to the YCH Hop and Brew School held in Yakima, WA, late August (or early September depending on the harvest dates). The delegation will not only participate in the harvest event but also seminars, discussion panels, and educational presentations. Also, the delegation will go on an industry tour to meet with other U.S. suppliers and local breweries around Washington state. After the trip, the delegation will share their experience with the brewing community in Korea.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov