On October 12, 2010 the Agricultural Trade Office hosted the 6th Great American Culinary Camp in Seoul.

Working with Food Export USA, U.S. Meat Export Federation, USA Poultry and Egg Council, California Walnut Commission and the Korean Culinary Institute of America Alumni Association the ATO host a single day event during which lunch was served to 150 importers, distributors, food and beverage managers, among others from the Korean food service sector. Featuring U.S. origin product donated by sponsors the chef team developed 16 recipes which captured the latest trends in dining out.

On October 7-10, 2010, the Agricultural Trade Office participated in the Gwangju International Food Expo.

Two Korean importing companies, Simplot and Golden Bell exhibited U.S. products in the American pavilion. Simplot specializes in frozen potato products while Golden Bell is a leading imported of organic food product.

A Visit to Local Rice Winery Confirms a Rapid Growth of Traditional Liquor Industry in Korea, March 11, 2010

FAS Seoul team visited BaeSangMyun Brewery Co., Ltd. a leading traditional Korean liquor producer, on March 11 and participated in a rice wine making class along with a tour of the traditional liquor museum and culture center to get a better understanding about the traditional Korean liquor. Traditional local liquor products, in particular Mak-Gul-Lee (cloudy type rice wine), currently lead one of the hottest consumption trends in Korea due to the consumer’s elevated attention to traditional culture and local food. Rice wine industry has been one of the most active users of the American rice (medium grain) imported to Korea under the Minimum Market Access (MMA) quota agreement that Korea signed with WTO.