ATO Seoul Hosts 8th Army Commissary Tour for Korean Importers, September 22, 2011

ATO Seoul hosted a tour of the 8th Army Commissary on Yongsan Garrison, Seoul, Korea that proved to be an effective new product showcase for 58 representatives from 35 companies from across the Korean food sector. Participants’ post tour surveys indicated interest in a wide range of products including, frozen vegetables, cheese, bakery mixes, dried fruits and packaged meals, and potential new sales of more than $21 million. Following the tour, participants enjoyed American T-bone steaks at a garrison restaurant.

ATO Seoul Travel to Jeju, Korea

ATO Seoul traveled to Jeju, Korea to meet with the Korean Thoroughbred Breeders Association and tour the Korea Racing Association stud farm. In October 2011, a buying mission of Korean breeders will travel to Ocala, Florida to attend the fall horse auction. U.S. racehorses have enjoyed considerable success in Korea and American bloodlines are popular among breeders. In 2010, Korea imported horses valued at $20.3 million and the United States captured about 65 percent of the market. Demand for horses is expected to remain strong as a new race track will open in 2015 and the government promotes sector development through the “Horse Industry Development Act”. To learn more about export opportunities and the Korean equestrian sector please read Horse Market Brief.