Today's Date: Tuesday, March 13, 2012

For Coverage: March 12 - 13, 2012

1. MARKETING ISSUES

Leading Hypermarket Stores Offer ‘FTA’ Price Cuts on American Products [Korean, OSY]

http://www.hankyung.com/news/app/newsview.php?aid=2012031215851&sid=0104&nid=004&ltype=1

Summary: Leading hypermarket grocery store chains, including Emart and Lotte Mart, have announced that price of imported American products will be lowered from March 15 in line with the implementation of the Korea-United States Free Trade Agreement. Key products that will be offered at lower prices include Welch’s grape juice, wine, beer, beef, and oranges.

The information in this report was compiled by the Agricultural Trade Office (ATO) at the U.S. Embassy in Seoul, South Korea. The press summaries contained herein do NOT reflect USDA, the U.S. Embassy, or other U.S. government agency official policy or view point. U.S. food exporters can learn more about market opportunities in South Korea by reviewing ATO Seoul’s Exporter Guide and other reports available at www.fas.usda.gov by clicking on “attaché reports”.

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