Today's Date:   Friday,  April 05, 2013

1. MARKETING ISSUES

Harim to Invest $100 Million in the U.S. Additionally … Pickle Plant is Converted into Chicken Meat Packing Plant [Korean, OSY]

http://www.hankyung.com/news/app/newsview.php?aid=2013040315091

Summary: Harim Group, the leading chicken meat packer in Korea, is planning to invest $100 million in Delaware, USA to build additional chicken meat packing plant by the end of this year.  The facility, a 470,000 sq. meter plant formerly making pickles will be renovated into a chicken meat plant.  Harim bought Ellen Family Food, the 17th largest chicken meat supplier in the world, in Delaware back in 2011 at $48 million and renamed the company to Ellen Harim Food.  EHF currently produces 220,000 metric tons of chicken meat, which is about half of total chicken meat consumed in Korea each year.  “Harim intends to earn 60 percent of its sales from foreign markets in the long run and the U.S. will be our key target market”, said Hong-Kook Kim, the chairman of Harim Group.

Lotte Mart’s Private Label Imported Beer, “L Beer”  Tops the Imported Beer Sales in the Store [Korean, OSY]

http://www.hankyung.com/news/app/newsview.php?aid=2013040452951

Summary: Lotte Mart reported that “L Beer”, its private label beer imported from Germany showed the highest sales in the imported beer section during January through February this year.  Top three selling imported beers in the store were all “L Beer” products.  Lotte Mart said it will increase the purchase volume to 1 million cans per every two month.