Today's Date: Monday, August 20, 2012

For Coverage: August 16 - 20, 2012

1. MARKETING ISSUES

Internet wine sales sow division in government, wine industry [Korean, OSY]

http://view.koreaherald.com/kh/view.php?ud=20120719000631

Summary: It is reported that offices in the Korean government are in dispute over the proposal of ‘allowing wine sales on the internet’. While the Fair Trade Committee wants the on-line sales allowed on wine to lower the retail price, National Tax Service is strongly against the proposal in fear of black marketing of wine by disqualified distributors. Consumer groups in general are concerned about wine becoming available on the internet. Wine traders are also showing divided opinions on the issue.

OB Beer Increases Price by 5.89% [Korean, OSY]

http://www.edaily.co.kr/news/NewsRead.edy?SCD=DC14&newsid=01479286599628960&DCD=A00204&OutLnkChk=Y

Summary: OB Brewery, a leading brewer in Korea announced on August 20 that it had increased its ex-factory beer price by 5.89 percent. Another leading brewer, Hite Co., already increased the ex-factory beer price by 5.93 percent in July.

The information in this report was compiled by the Agricultural Trade Office (ATO) at the U.S. Embassy in Seoul, South Korea. The press summaries contained herein do NOT reflect USDA, the U.S. Embassy, or other U.S. government agency official policy or view point. U.S. food exporters can learn more about market opportunities in South Korea by reviewing ATO Seoul’s Exporter Guide and other reports available at www.fas.usda.gov by clicking on “attaché reports”.

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